Social media updates are the new features, changes and tools that social platforms roll out to improve users’ experiences. They can range from algorithm shifts to new content formats like Instagram Reels and Facebook Stories. These updates can directly impact how brands communicate with their audiences and are important to keep in mind when planning your social media strategy.

A few notable social media updates to watch out for:

Instagram is prioritizing content from the people you follow and testing a custom feed feature. These updates are all about building engagement by giving people more control of their feeds and making the app feel less algorithm-dependent. This could be a huge boost for small creators and brands who want to build a community of loyal followers and drive awareness.

TikTok is experimenting with an AI version of yourself called the “V Project.” This could be a game-changer for content marketers who want to create more authentic video content that speaks to their audience’s emotions and beliefs.

Adding music to your profile is now possible on LinkedIn. This update makes it easier to add a unique touch to your brand identity and connect with your audience on a deeper level.

LinkedIn also rolled out expanded scheduling tools for posts, ads and Stories. This update makes it easier for brands to schedule and plan multiple campaigns in one place. In addition, LinkedIn has enhanced its ad targeting for account-based marketing (ABM) campaigns.