Social media updates may seem like they come and go without much of an impact on brands, but in fact, they are an important part of a strong social media strategy. New features, tools and algorithm shifts are introduced regularly to enhance users’ experiences and help brands connect in meaningful ways with audiences. When brands quickly embrace these updates, they maintain visibility and can take advantage of new growth opportunities.

For example, if your company has been working with a new client and they are doing great work, you can share a quick update letting them know how happy you are with their services. It’s a small gesture that shows your audience you care about the little things and that makes your brand more authentic.

Similarly, if someone is doing great work for you, send them a quick tweet saying thank you. It’s an easy way to let them know you’re appreciative and can make the difference between a loyal customer or one who is looking for a different provider.

Taking the time to respond to comments can also have a big impact on your audience’s experience and their perception of your company. While you don’t want to reply to every comment immediately (you’ll never get anything else done), it’s good practice to check in daily and answer questions or queries promptly.