As social media platforms evolve, it’s important for brands to stay ahead of the curve by adapting their strategies and tactics accordingly. Whether it’s implementing new video formats, cross-platform integrations or enhanced analytics, keeping up with platform updates is vital to your success on each channel.

The most powerful social media updates are those that give people a voice and amplify their content. In the case of user-generated content (UGC), this means supporting small creators who are making a big impact in their niche. The trend towards UGC and native platform videos also emphasizes authenticity, creativity and unpolished content to boost reach, engagement and trust among consumers.

In 2024, Instagram rolled out several fresh updates including a public Story comments tab, profile picture zoom, multiple bio links and ad-free feed option. In addition, it introduced a Reels reply feature with avatars and a new Friends Reel Tab. LinkedIn also boosted its social media marketing capabilities with new AI summaries for posts and comments, improved newsletter analytics tools and improved ad targeting for account-based marketing (ABM) campaigns.

When a negative social media comment arises, it’s essential to respond quickly and politely. Especially in the case of a direct message, this can diffuse the situation and win back a current customer or catch the eye of a potential one. Always keep in mind that social media is a very public space and that any content you post can spark an emotional response from your audience. It’s important to remember that most people just want to be heard and will appreciate how you handle the issue.