The headline news is the main story in a newspaper that catches people’s attention and makes them want to read it. The article might be a long story about an event, or it could be a short summary of current events. Newspapers typically use large type in their headlines to attract the attention of people who are reading them while walking down the street or waiting for a train. Headlines also help readers find articles that might interest them by letting them know the subject of the article.

On the internet, the headline is even more important because it appears in the search engine results. Readers today are just as likely to find a story on a website by searching for it than reading it from a printed page. The headline should be clear, specific, and interesting. It should not repeat the lede but rather summarize what is in the article.

It is often helpful to look at the headlines of other newspapers and magazines to see how they are written. They are generally written in a style called headlinese, a form of writing that tries to meet the stringent space limitations of headlines by dropping things like articles (a, an, the), using singular first and second names for persons when possible, using present tense when discussing an ongoing situation, and using short verbs instead of forms of “to be.” For blog posts, the headline is also the start of the post’s Uniform Resource Locator or URL, so it should have some “Google Juice” to get clicks.