International news has received considerable scholarly and professional attention because it is unique in that it tends to be sourced from, processed and distributed by specialized journalistic organizations and is characterized by special newsgathering challenges. It has also been a focus of concern because of its role in shaping local understandings of the world, especially with respect to foreign events that have no direct relevance to domestic audiences. In many journalistic markets, there is a tendency for international news coverage to prioritize events in countries that are culturally proximate or geographically close (e.g., the United Kingdom and Japan), while events in other countries are far less likely to receive much coverage.

A number of theoretical perspectives, including media dependency theory, have underscored the important role that international news plays in shaping people’s awareness and understandings of issues, developments and problems going on elsewhere. In a globalized age, most citizens have little personal experience of other parts of the world through travel or interaction with immigrants, so they must rely on mediated accounts to shape their understandings.

In the context of these concerns, a clear desire emerges from consumers across markets for more positive, relevant and inspirational international news. Brands that can provide such content are rewarded with loyalty. In addition, consistent reporting and content that is untainted by political bias or sensationalism can help build trust with audiences. These elements are a core component of what is referred to as Journalistic Attributes in the Brand Equity Index, which focuses on ensuring that stories are accurate and impartial.